Make every link a reliable asset.
Short links are everywhere — bios, emails, ads, QR codes, affiliate promos. When tracking breaks or redirects rot, you lose data (and money). This site is a practical playbook for building links that stay clean, measurable, and easy to update.
Phase 1 is intentionally focused: foundational guides you can build on. As we publish more tutorials and comparisons, the navigation will expand.
What you’ll find here
Short, practical guides — written for people building websites, newsletters, social pages, and campaigns.
Link management basics
How redirects work, when to use a short domain, and how to keep links editable without chaos.
Tracking you can trust
UTMs, naming conventions, and “what to track” without turning every URL into spaghetti.
Creator-friendly setups
Link-in-bio pages, QR codes, and mobile-first best practices for real humans scrolling on phones.
Start here: the Phase 1 library
Six cornerstone pages, tightly interlinked. Expand once you see what gets impressions in Search Console.
Link management (pillar)
When short links help, when they hurt, and the core system for keeping links clean.
Best URL shorteners
What to look for: editability, analytics honesty, custom domains, and safety controls.
UTM tracking (pillar)
A simple UTM system you can maintain for years. Includes examples you can copy.
Link-in-bio that converts
Mobile-first layout rules, tracking, and what to measure without extra tools.
Affiliate link hygiene
Clean structure for affiliate links, with notes on disclosure and link attributes.
Fix broken links
Audit workflow, redirects that preserve attribution, and how to stop link rot.
Publishing promise
No fluff, no hype — just helpful pages backed by testing, clear explanations, and sources where it matters. When we add monetization later, it’ll always be clearly disclosed.